[.uk] Frank McKinney's Maverick Approach to Real Estate ... (ISBN 0471737151)

Download Description:
Maverick real estate wisdom from the King of Ready Made Dream Homes, a one-of-a-kind real estate artist Frank McKinney is no ordinary real estate entrepreneur, and the mansions he creates are far from ordinary either. The world's most successful builder of on-spec luxury estate homes, he recently sold a mansion on Palm Beach's exclusive Atlantic coast for a whopping $50 million! And now, at only 41, he is undertaking his most ambitious project to date a magnificent estate he plans to sell for between $100 and $120 million! But McKinney didn't start out at the top; 20 years ago he began his career by purchasing foreclosed fixer-uppers and turning them into $50,000 homes for first-time buyers. From there he worked his way up to the luxurious, oceanfront mansions he builds today. Frank's approach has always been that of a maverick and it works. Now, in Frank McKinney's Maverick Approach to Real Estate Success, McKinney shares his real estate secrets so that every investor has a chance to become the next maverick real estate success story. Whether readers are interested in single-family homes, entry-priced fixer-uppers, million-dollar mansions, or anything in between, McKinney offers the kind of unconventional wisdom they won't learn in any seminar. Using real stories and examples from his own career, McKinney shows investors how he made it to the top and how they can too by becoming a name brand in their community and building their own market rather than following one. Offering real-world insight with a never-say-die attitude, this book shares the proven strategies of a true real estate maverick. Frank McKinney (Delray Beach, FL) is the number one developer and spec creator of ultra-luxurious residential homes in the world. He has been featured on Oprah, CBSs The Early Show, the Travel Channel, CNN, the Discovery Channel, and Paul Harvey's radio show to name a few. He is also the author of the bestselling book Make It BIG!: 49 Secrets for Building a Life of Extreme Success (0-471-44399-9).

A different approach with meticulous execution.:
Mr. McKenney's credo has to be (to paraphrase Dan Kennedy about how to be successful in businss), "look at what all your competition is doing, and do the exact opposite". In addition to being a wonderful follow-up to McKinney's first book "Make It Big", this book gives a virtual roadmap of how to succeed in producing and selling anything, whether it be your own home or a $125 million spec luxury home (McKinney's current project). Those of us who have been around real estate for a few years know that most folks in the business have a couple of bad habits. (1) They are driven by their payday, not the customer's needs, and (2) there are few leaders; most follow the herd into the abyss. McKinney's philosophy is the opposite to the real estate norm. He demands you understand your customer, understand your property, and leave nothing to chance. In fact, this book is a great road map for succeeding in any business or in life. Now-if we can just get the big boys at Chrysler, Ford, and GM to read and understand McKinney's philosophy and execution, there may be an old-line domestic auto manufacturer left in the U.S. If you want improve your business (any type), buy the book new (to support McKinney's Caring House Foundation), and execute like he does.

Didn't care for the book:
I suppose the book has some value, but I didn't care for it. The author does get the reader to think outside the box. The book isn't like most real estate investment "flip" books written today. If you're interesting in flipping, there are several better books to get you started. If your a novice, this book is not applicable to you other than it's potential motivational aspects or feel good attitude. Spend your energy, time, and money on other flipping books.

Honest, Truthful, Practical Advice on Real Estate Investing:
Great book on how to get started in real estate by "creating your own market" I read this book cover to cover in one sitting. Frank describes how it is not easy to invest, and take risks, and do research... but this is all essential to be a success. I should know, I've done 13 properties in 4 years and a lot of what he talks about is what I've experienced. Especially, taking responsibility to market and sell your own properties, whether you use a realtor or not. This is a MUST READ for any one considering investing in real estate!

Excellent Advice From The World's #1 Real Estate Maverick:
Frank McKinney's approach to real estate investing is something to be treasured. His advice on work ethic and being different may have been talked about in other books, but the part on creating your own market place alone is worth the price of admission.

Be More Successful in Real Estate by Reading This Book!:
This book was excellent and included tons of information about how Frank has taken his business to an extreme level of success. It covers how he got started by dealing with tiny starter homes where he "made a market" for slightly nicer than average properties and grew it into becoming the most successful ocean front spec home developer in the country. I took tons of information out of this book and I go to it for reference frequently, since there is so much information inside about how you can improve almost every aspect of your Real Estate Investing Business. Well done Frank! Buy this book and read it several times if you want to make more money and become more successful as a Real Estate Investor...it has helped me tremendously. Dave.