Martin Lindstrom
MARTIN LINDSTROM is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, ... [... more]
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John F. Love
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to ... [... more]
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Peter Lovenheim
Four years ago, journalist Peter Lovenheim was standing in a long line at McDonald's to buy a Happy Meal for his little daughter, which would come with a much-desired Teenie Beanie Baby-either a black-and-white cow named "Daisy" or an adorable . [... more]
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