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Value Above Cost: Driving Superior Financial Performance ...
Amazon.com — Author Donald E. Sexton Dewey Decimal Number 658.8 Edition 1 Format Kindle Book Number Of Pages 368 Publication Date 2009-03-10 Release Date 2009-03-10More…
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Marketing That Works: How Entrepreneurial Marketing Can ...
Amazon.com — How marketing should be done I must confess that I have historically had a low opinion of the marketing people that I have firsthand knowledge of. They always seemed to be overstating glad-handers, over-promising to land potential customers and not really ...More…
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Value Above Cost: Driving Superior Financial Performance ...
Amazon.com — Author Donald E. Sexton Dewey Decimal Number 658.8 EAN 9780136043324 Edition 1 ISBN 0136043321 Number Of Pages 368 Publication Date 2009-04-16More…
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Understanding Arbitrage: An Intuitive Approach to ...
Amazon.com — Well-known financial concepts "This book traces the common thread binding together much of financial thought - arbitrage. Distilled to its essence, arbitrage is about identifying mispricing and developing strategies to exploit it. An inherently ...More…
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Unlocking Opportunities for Growth
Amazon.com — The essential approach to new venture valuation and planning If you're a business leader who currently uses Net Present Value (NPV) / Discounted Cash Flow (DCF) to measure the value of new ventures, you may be overlooking scores of high worth ...More…
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Managing Customers as Investments: The Strategic Value ...
Amazon.com — Your customers are your most valuable, manageable asset One of the first rules of business school is that it costs significantly less to keep a repeat customer than it does to acquire a new customer. Taking it further, there is an inherent "life ...More…
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The Fortune at the Bottom of the Pyramid: Eradicating ...
Amazon.com — Looking at Ethical Profits from the Global Poor Rather than teaching the poor how to fish you should provide them with the information they need to reach a life beyond fish and rice. That goal is nicely laid out by author C.K. Prahalad in his wonderful ...More…
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Finding Fertile Ground: Identifying Extraordinary ...
Amazon.com — It should be read by everyone in business This is a book that all potential entrepreneurs should read. As a group, they have to be extremely optimistic people, with an overwhelming confidence in their ideas and beliefs. However, there is a downside to ...More…
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The Second Cycle: Winning the War Against Bureaucracy
Amazon.com — Innovate To Win "The Second Cycle: Winning the War Against Bureaucracy," has a lot of variety and its title containing the term "bureaucracy" may be misleading to some. "Innovation" is in the title also, and much more ...More…
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The Design of Things to Come: How Ordinary People Create ...
Amazon.com — In Praise of Multidisciplinary Innovation Teams and Leaders If you're wondering what that object is on this book's cover, wonder no more. It's a walking toaster of course! Surely you want one. That robot is a walking irony for this book's ...More…
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Selling Blue Elephants: How to make great products that ...
Amazon.com — Quantifying Blue Oceans and Long Tails in Stepwise Fashion The concept of Rule Developing Experimentation (RDE) should prove intriguing enough for any marketing manager looking to dive into the "blue ocean" of unstructured demand and untapped ...More…
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Nightly Business Report Presents Lasting Leadership: ...
Amazon.com — Author Mukul Pandya Author Robbie Shell Author Susan Warner Author Sandeep Junnarkar Author Jeffrey Brown Dewey Decimal Number 658.4092 Format Amazon Upgrade Number Of Pages 288 Publication Date 2004-10-22More…