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Online Advertising Playbook : Proven Strategies and ...
Textbooks — John Wiley & Sons, Inc. (2007), Hardback Brand John Wiley & Sons, Inc. Shipping Availability US, Ground In Stock YMore…
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Net worth: online advertising is becoming an important ...
Amazon.com — Author Jaime Pickles Author Candace Thornton Format HTML Number Of Pages 8 Publication Date 2009-04-01 Release Date 2009-04-15More…
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Operationalizing Online Advertising: The Maturing of ...
Amazon.com — Author IDC Format Download: PDF Number Of Pages 8 Publication Date 2007-10-09 Release Date 2009-04-13More…
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When Online Advertising Isn't Enough
ClickZ — It happens, and it happens rather frequently. You run online ads alongside a few other types of media, and, at the end of the day, the spreadsheets don't give the online media the most efficient rating. There might be some print and direct mail. ...More…
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"Why Isn't My Online Advertising Working?"
ClickZ — If you own an online business and have been wondering why your advertising efforts online have not been as successful as you might have hoped lately, you can't just blame the industry. The quest for click-through has been forcing agencies and ...More…
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Will CTR Kill Online Advertising?
ClickZ — Honestly, I'm sending my goons after the next person who casually remarks, "Online advertising? It's dead. No one clicks on banners anymore." I saw a comment similar to that in a news article on DoubleClick's stock woes. It was then ...More…
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Online Advertising Works Like Advertising
ClickZ — Yeah, yeah, yeah... We all know that online advertising revenue is down. According to the Interactive Advertising Bureau, revenue dropped 6.5 percent between Q2 and Q3 of 2000. And that number includes pretty much everything: 46 percent of the ...More…
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Online Advertising Glossary: Interstitials
ClickZ — Last week we noted that interstitials were easy to recognize -- they pop up uninvited as the screen is loading. But perhaps we assumed too much, as lots of email arrived asking for further clarification. Seems there are enough different ...More…
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Emotion: The Next Frontier in Online Advertising?
ClickZ — Unless you're a big WorldCom or Enron investor, the answer is probably never. Most corporate sites are fairly bland assemblages of informative content, designed by committee to offend the fewest people or to drive the quick sale. Even sites ...More…
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Agencies Can, and Should, Promote Online Advertising
ClickZ — The Web has proven to be a cost-effective medium for both traditional and dot-com advertisers. And over the next few years, it should continue to play an increasingly large role in the media mix of many advertisers. Those were the conclusions of ...More…
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Online Advertising Glossary: Part 1
ClickZ — For those of you who missed it, we issued a challenge to the Internet advertising industry (yes, to each one of you!) to clean up the use of language, clarify definitions, and get some common agreement on the way we use the terms that define our ...More…
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Collaborative Online Advertising
ClickZ — I've been playing with Ning, a Lego-like social app constructor, over the past few weeks. Mind you, I'm not a contemporary programmer. But that's precisely what I find cool about Ning. I don't have to do much more than plug things together ...More…