Net Profit: How to Invest and Compete in the Wild World of Internet Business (Jossey-Bass Business and Management Reader Series)

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List Price: £9.99 (GBP)
  • Lowest New Price: £5.44
  • Lowest Used Price: £0.01
  • Total New: 9
  • Total Used: 25
  • Total Collectible: 0
  • Total Refurbished: 0
  • Author : Peter S. Cohan
  • Binding : Paperback
  • EAN : 9780787956875
  • Edition : 2nd
  • ISBN : 0787956872
  • Label : Jossey Bass
  • Languages : Original Language: English, Published: English
  • Manufacturer : Jossey Bass
  • Number Of Items : 1
  • Number Of Pages : 352
  • Package Dimensions : 1.10 inches (Height) x 8.90 inches (Length) x 1.10 pounds (Weight) x 5.98 inches (Width)
  • Product Group : Book
  • Publication Date : 2001-04-24
  • Publisher : Jossey Bass
  • SKU : Z1-B-016-B-91410
  • Studio : Jossey Bass

With all the uncertainty and hoopla around the Internet, how can investors and business managers hit the right financial buttons? In Net Profit, Peter S. Cohan, a premier Internet consultant and stock picker, analyses the trade's top companies--including Yahoo!, Amazon.com, America Online and Cisco Systems--and offers some compelling insights for investors and for businesses on the Web or those considering it. "This book is about the companies that are working to make economic sense of the Web," Cohan writes. "And it is about a search for the business strategies that distinguish the market leaders from their peers." Cohan identifies nine segments of the industry -- infrastructure, consulting, venture capital, security, portals, e-commerce, Web content, Internet service providers and commerce tools. He judges the leading companies in the nine fields on their management, their breadth of customer service and, most critical, their ability to deliver a product that is so scarce and important that it carries a high price. Most Internet companies fail to meet all of Cohan's strict standards. Portal leader Yahoo!, for example, lacks economic clout over advertisers because of tough rivals in the traditional media. Cohan gives high grades to technology consultants like Gartner Group, venture capital firms and network builder Cisco. He loves Cisco because it controls 80 percent of the router market, keeps customers by providing other network components and shows a knack for acquiring smaller companies. Easy to understand, Net Profit features some key strategies for competing on the Internet. Cohan also helps companies evaluate whether it makes sense to even offer services on the Web. --Dan Ring, Amazon.com

- Amazon.co.uk Review

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