List Price: £34.95 (GBP)
- Lowest New Price: £27.89
- Lowest Used Price: £16.10
- Total New: 8
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Features:
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
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- Author : Robin Birn
- Binding : Paperback
- EAN : 9780749438654
- Edition : 3rd Revised edition
- ISBN : 0749438657
- Is Eligible For Trade In? : Yes
- Label : Kogan Page
- Languages : Original Language: English, Published: English
- Manufacturer : Kogan Page
- Number Of Items : 1
- Number Of Pages : 592
- Package Dimensions : 1.73 inches (Height) x 9.06 inches (Length) x 2.07 pounds (Weight) x 5.91 inches (Width)
- Product Group : Book
- Publication Date : 2002-08-03
- Publisher : Kogan Page
- SKU : 1183294
- Studio : Kogan Page
This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative research over the Internet to geodemographics, analysis, modelling and report writing.
- Product Description
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- Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Research
- Books > Language > English
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