List Price: £25.99 (GBP)
- Lowest New Price: £14.34
- Lowest Used Price: £11.49
- Total New: 26
- Total Used: 9
- Total Collectible: 0
- Total Refurbished: 0
Features:
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns
- Author : John Grant
- Binding : Hardcover
- EAN : 9780470027516
- ISBN : 0470027517
- Is Eligible For Trade In? : Yes
- Label : John Wiley & Sons
- Languages : Original Language: English, Published: English
- Manufacturer : John Wiley & Sons
- Number Of Items : 1
- Number Of Pages : 328
- Package Dimensions : 1.20 inches (Height) x 8.90 inches (Length) x 1.35 pounds (Weight) x 6.20 inches (Width)
- Product Group : Book
- Publication Date : 2006-03-31
- Publisher : John Wiley & Sons
- SKU : 3_0470027517
- Studio : John Wiley & Sons
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
- Product Description
Other Versions:
Look for Similar Items in these Categories:
- Books > Special Features > Look Inside!
- Books > Special Features > Regular Stores > Books Trade-In
- Books > Subjects > Business, Finance & Law > General
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Research
- Books > Language > English
- Books > Format > Hardcover
- Books > Font Size > Regular Size
Leave a Comment: