The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

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List Price: £9.99 (GBP)
  • Lowest New Price: £4.50
  • Lowest Used Price: £0.98
  • Total New: 22
  • Total Used: 16
  • Total Collectible: 0
  • Total Refurbished: 0

Features:

  • New
  • Mint Condition
  • Dispatch same day for order received before 12 noon
  • Guaranteed packaging
  • No quibbles returns
  • Author : Joe Cappo
  • Binding : Paperback
  • EAN : 9780071462150
  • ISBN : 0071462155
  • Is Eligible For Trade In? : Yes
  • Label : McGraw-Hill Professional
  • Languages : Original Language: English, Published: English
  • Manufacturer : McGraw-Hill Professional
  • Number Of Items : 1
  • Number Of Pages : 256
  • Package Dimensions : 0.80 inches (Height) x 8.20 inches (Length) x 0.75 pounds (Weight) x 5.50 inches (Width)
  • Product Group : Book
  • Publication Date : 2005-11-01
  • Publisher : McGraw-Hill Professional
  • SKU : ACAMP_book_usedlikenew_0071462155
  • Studio : McGraw-Hill Professional

Recaps the factors that impacted the advertising industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

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